Services in detail

Exactly what's included. and what isn't.

If you're past the pitch and want the full picture before you decide, this is the page. Every package broken down line by line, what's out of scope, the add-on menu, what you actually receive on launch day, and plain-English definitions of the jargon.

For prices and a quick comparison, see pricing. For the pitch, see the homepage.

Build packages

What each build package actually includes.

Starter

Get online and start getting calls without overthinking it.

$999

Live in 5 days

What's included

One long-form homepage with up to 6 stacked sections
Mobile-first responsive layout, tested on iPhone + Android
Click-to-call button, contact form (delivers to your email + ours)
Embedded Google Map and your service area copy
Favicon, social-share preview image, basic meta tags
Form spam protection (honeypot + simple rate-limit)
Year 1 hosting + domain registration handled at no markup
Domain pointed to your site with SSL active before launch

Not in this tier

Multiple pages (Starter is intentionally one page)
Online booking, payments, or e-commerce
City-specific landing pages (Premium territory)
Photography of any kind (bring your own or we'll work without)
Ongoing edits after launch (those live under Care)

Growth

Show up locally and turn visitors into real customers.

$1,999

Live in 7 days

What's included

Up to 5 distinct pages: Home, About, Services, Gallery or Reviews, Contact
Mobile-first responsive layout, tested on real devices
Click-to-call, click-to-text, and lead form on every page
Reviews section pulling from Google Business Profile
Local SEO setup so your service pages can rank in your town
Schema markup (LocalBusiness, Service) so Google understands you
Page copy drafted by us; you approve, we revise twice
2 rounds of design revisions before launch
Year 1 hosting + domain registration handled at no markup
Form spam protection, SSL, basic analytics installed

Not in this tier

Online booking integration (available as an add-on or in Premium)
E-commerce / product checkout
Custom illustrations or stock photo licensing
Translation into other languages
Ad campaign management (that lives under Lead Engine)

Premium

Compete in multiple cities and run a real local lead engine.

$3,500+

Live in 10–14 days

What's included

7+ pages including up to 4 city-specific landing pages
Booking or quote-engine integration (Calendly, Acuity, or custom form)
Page copy written for conversion; every section has a job
Call tracking number installed, calls forwarded to your real line
Conversion analytics dashboard: calls, forms, source attribution
Local SEO setup with schema, sitemap, GBP optimization
Kickoff strategy call to map cities, services, and offers before design
3 rounds of design revisions before launch
Year 1 hosting + domain registration handled at no markup
Internal-only handoff doc explaining how each page is wired

Not in this tier

Custom-built apps or member portals (separate quote)
Multi-location franchise systems
Translation / multilingual builds
Ad spend itself (campaigns are managed under Lead Engine, you fund the spend)

Care plans

What each monthly plan actually does.

Most agencies are vague about what care plans deliver because the answer is usually 'not much.' Here's the activity that hits your site every month.

Care

Keep your site fast, secure, and updated so you don't lose leads.

$99/mo

Month-to-month

Monthly activity

Hosting on modern infrastructure (uptime monitoring + 24/7 alerts)
Daily off-site backups with a 30-day rolling history
SSL certificate auto-renewed, redirects kept healthy
Security patches applied as they're released
Quick edits requested by text, usually live the same day
Domain renewed on your behalf at provider cost (no markup)
Quarterly check-in: anything breaking, anything stale

Not on this plan

Adding entirely new pages or major redesigns (priced as add-ons)
Local SEO upkeep beyond what shipped at launch (Care + SEO territory)
Ad campaign management

Care + SEO

Stay visible on Google so the phone keeps ringing.

$199/mo

Month-to-month

Monthly activity

Everything in Care
Monthly Google Business Profile updates (posts, photos, hours, FAQs)
Monthly review of your local search rankings: what moved, why
Schema and on-page SEO refreshed as Google's expectations change
Review-monitoring email so you don't miss a new review for 3 weeks
Suggested-response drafts for tough or important reviews
Page rewrites included when your offerings or positioning change
Self-serve site editor: you can change hours, phone, address, the homepage testimonial, and toggle a promo / notice banner whenever — no waiting on us, the site updates within a minute
Monthly report covering rankings, calls, traffic, and what to focus on next

Not on this plan

Paid ad management (that's Lead Engine)
Net-new pages (those are Extra Page add-ons)
Off-site link building or net-new content campaigns

Lead Engine

We run the marketing. You answer the phone.

$399/mo

Month-to-month

Monthly activity

Everything in Care + SEO
Self-serve site editor expanded: in addition to the Care + SEO fields, you can also edit your service-area cities and the booking-availability text on landing pages
Google Ads campaigns built, launched, and managed end-to-end
Conversion-optimized landing pages tied to ad campaigns
Call tracking with recorded calls (where legal) for QA
Negative keyword and bid pruning weekly
Monthly performance review with cost-per-call and recommendations
Quarterly strategy session: new offers, new geos, what to scale

Not on this plan

Ad spend itself (you fund the budget directly with Google)
Meta / Facebook / Instagram ads (separate engagement)
TV, radio, print, or direct-mail campaigns

Add-ons

One-off services, à la carte.

Anything outside a tier or care plan is priced individually. No upsell pressure; these exist for the moments you need them and not before.

Migration Assist

$250

Most migrations are bundled at no charge: fresh domain, or email on Google Workspace at a different address, all included. This add-on covers the two hard cases: (1) you're keeping a domain that has email running on it, where one wrong DNS step bounces your inbox for 48 hours, or (2) you have content on your old site you want preserved AND it's on Wix, Squarespace, GoDaddy Builder, or Weebly (none of which have a clean export, so each post and image has to be moved by hand). WordPress old sites usually don't need this since they export in one click. We'll tell you on the intake call whether your situation needs it.

Extra Page

$300

Add one more page to a Starter or Growth site after launch: service page, city page, FAQ, or anything you didn't think of in scope.

Launch day

What you actually receive when the site goes live.

A handoff is only a real handoff if you walk away owning what was built. Here's what gets put in your hands on day one.

Live site at your domain with SSL
Login to your hosting + domain accounts in your name
Login to your Google Business Profile (if we created or claimed it)
Source repository link or static export, so you own the code
Sitemap submitted to Google Search Console under your account
Analytics installed under your Google account, not ours
A handoff doc explaining how to do common edits yourself if you want
A 30-day window where launch tweaks are free

Plain English

The jargon, in plain English.

Words that show up on web-design sales pages and shouldn't require a translator. If anything else is unclear, text us. We'd rather you ask than buy something blind.

Schema markup: Hidden code on each page that tells Google what your business is, where, and what it does. Doesn't change what visitors see, but Google reads it and uses it to rank you correctly.
Google Business Profile (GBP): The free Google listing that shows up in Maps and the local results pack with your hours, photos, and reviews. Worth more than most people realize; it's often the first impression a local customer has of you.
Sitemap: A simple file listing every page on your site, so Google can find and index all of them. Submitted once at launch.
SSL certificate: What makes the padlock icon show up next to your URL. Required for any modern site; without it, Chrome shows a scary warning. Auto-renews under Care.
DNS: The system that connects your domain name to your hosting. We configure it once at launch; it usually only changes if you switch hosts or email providers.
Local pack: The map + 3 business listings that show up at the top of a local Google search ("plumber near me," etc.). Showing up here is most of the game for service businesses, and Care + SEO is built around it.
Call tracking: A unique phone number that forwards to your real line, used so we can tell which calls came from the website, which came from ads, and which came from elsewhere. Built into Premium and Lead Engine.

Question we didn't answer here? Just text us.

We'd rather spend ten minutes answering a real question than five days losing you to a wrong assumption.

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